The client is a small Software-as-a-Service (SaaS) company whose main product is a web- and mobile app-based CRM for gyms and fitness centers. With their CRM, fitness centers can conduct enrollments for its members online, manage class schedules, supervise the instructors of each class, and run payments and recurring billing.
Although it seemed that the client’s website was generating leads, a close inspection of their Google Analytics data showed that most of these came from direct traffic. Their existing customers would refer the client to some of their peers, and only the ones that operated in a different market. These leads would then visit the demo and sign up for a free trial.
As a SaaS company eager to scale, the client urgently needed a solution that could unlock their growth potential. They approached Alpha Peak with one goal:
Drive organic traffic to the website and app to generate leads and sales.
*Names and identifying details have been withheld to protect the client’s privacy
What We Did
Website redesign and organic SEO campaign.